Helping Your Small Business
Make a Big Impact Online
Why do Cafes and Restaurants Need a Website?
It's no longer good enough for cafes and restaurants to rely on their good food and service to entice people through the doors. More people than ever are turning to the Internet to help plan out their lunch or evening meal, looking around at what is available in their area. Cafes and restaurants need a website that reaches people when they are looking for where to eat and drink. It's important to get your business online quickly to avoid falling behind the competition.
How IRIS Can Help Your Business
Up until now a cafe or restaurant has had limited options to get a successful website. The obvious choice is to approach a professional web designer, but this can be expensive and overkill for what is needed. Often these websites primarily need to get across the main selling points of the business, the opening times, contact details and menu. It doesn't need to have a completely bespoke visual design created by a designer, or have fancy frills or bells and whistles added. Another option would be for the business to create their own website, but not many people have the technical knowledge to let this happen, or the time to learn how to do this.
That's where IRIS comes in. We have blended our experience and knowledge with a product that lets you have the website you need at a fraction of the cost of a professional web designer, and in very little time.
Things To Consider
When building a website for a cafe or restaurant there are a few things to bear in mind to help maximise the impact of the website.
Give people what they want
The majority of people looking at your website will be interested in your location, contact details, opening times and menu. Make sure this information is easy to find and kept up to date. Don't keep old menus on your website as that will quickly lead to disappointed customers and a damaged reputation.
Remember to add seasonal menus or offers
If you have a special menu for Christmas, or an offer on for Valentines Day, or perhaps a new seasonal dish available remember to update your website to tell people about it. It sounds obvious but we've seen plenty of examples of a restaurant going to great effort to create a lovely new Christmas menu only to forget to update their website.
Post pictures of food
One of the most powerful ways to grab the attention of people browsing your website is to have photos of some of the dishes you serve. Letting people see the types of food you offer can really help entice people to decide to come to your establishment over the competition.